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Tanja Habermeyer

Researcher and PhD Candidate
ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Effects and Processes
Phone: +49 821 598 5634
Email:
Room: 5047 (D)
Address: Universit?tsstra?e 10, 86159 Augsburg

Main research

  • Processes of ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects of ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Content
  • Environmental Communication, Health Communication
  • Strategic?Communication
  • Design of Learning ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia

Publications

Publications

Habermeyer, Tanja, Blessing, Janine N., Bilandzic, Helena, & Baur, Anna-Maria (2023). Die Wirkung von egoistischem, altruistischem und biosph?rischem Framing der Plastikverschmutzung in der Umweltkommunikation. https://doi.org/10.21241/ssoar.89496
PDF | BibTeX | RIS | DOI
Habermeyer, Tanja, Blessing, Janine Nadine, Bilandzic, Helena, & Reinichs, Julian (2023). Werteorientiertes Framing der Konsequenzen klimarelevanter Verhaltensweisen in der journalistischen Berichterstattung. https://doi.org/10.22032/dbt.55228
BibTeX | RIS | DOI
Kalch, Anja & Habermeyer, Tanja (2022). #Plastikverschmutzung ¨C ist Nachhaltigkeitskommunikation auf Instagram eine Frage von N?he und Distanz?. https://doi.org/10.5771/9783748926436-63
BibTeX | RIS | DOI
Habermeyer, Tanja, Blessing, Janine Nadine, & Hellmeier, Rebecca (2022). Extreme Botschaften und die Rolle von Empathie - Analyse der Effektivit?t einer Kommunikation von Tierschutzorganisationen mit extremen furchtinduzierenden Botschaften und Personifizierung. https://doi.org/10.5771/9783748926436-107
BibTeX | RIS | DOI
Habermeyer, Tanja & Sandmann, Marina (2021). Fear and guilt: the role of emotions in advocacy campaigns for sustainable clothing consumption (UN Sustainable Development Goal 12).
BibTeX | RIS | URL
Habermeyer, Tanja, Blessing, Janine Nadine, & Schubert, Lea (2021). Local or global climate consequences: the role of communication on sustainable consumption regarding environmentally-relevant nutrition.
BibTeX | RIS | URL
Blessing, Janine Nadine, Habermeyer, Tanja, & Claus, Verena (2021). Nat¨¹rlich, motivierend, ohne Filter? Eine qualitative Befragung zu der Nutzung des Hashtags 'Fitspiration' auf Instagram und der K?rperwahrnehmung junger M?nner. https://doi.org/10.25598/JKM/2021-13.5
PDF | BibTeX | RIS | DOI
Schneider, Sascha, H??ler, Alexandra, Habermeyer, Tanja, Beege, Maik, & Rey, G¨¹nter Daniel (2019). The more human, the higher the performance? Examining the effects of anthropomorphism on learning with media. https://doi.org/10.1037/edu0000273
BibTeX | RIS | DOI

Scientific Presentations on Research Results at Conferences

2023

Blessing, J. N., Kalch, A., & Habermeyer, T. (Augsburg, 2023). ?Wir k?nnen den Klimawandel stoppen¡° - Positive Klimakommunikation im Rahmen von ASMR-Videos und ihr Einfluss auf Rezipierende. Presentation at the annual conference of the division Research on ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects of the?Deutsche Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK). Augsburg, Germany, 19th?¨C 21st of January.

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2022

Blessing, J. N., Habermeyer, T., Bilandzic, H., & Kullnig, C.?(Bielefeld, 2022).?Je unsicherer, desto wirksamer? Der Einfluss der Wirksamkeit im Rahmen von Furchtappellen auf Instagram.?Poster Presentation at the?annual conference of the division?Health Communication of the Deutsche?Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK). Bielefeld, Germany, 16th?¨C 18th of?November.

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Habermeyer, T., Blessing, J. N., Bilandzic, H., & Reinichs, J. (Aarhus, 2022).?Rethinking climate impact regarding self-enhancement and self-transcendence values ¨C?Analyzing the effects of framing in science communication regarding climate consequences. Presentation at the annual conference of the European Communication Research and Education Association (ECREA). Aarhus, Denmark, 19th?¨C 22nd?of?October.?

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Blessing, J. N., Habermeyer, T., Bilandzic, H., & Kie?lich, K. (Aarhus,?2022).?Climate change as a health threat or an environmental hazard happening locally or globally? - Analyzing the effects of consequence framing and local framing in newspaper articles.?Poster Presentation at the?annual conference of the European Communication Research and Education Association (ECREA). Aarhus, Denmark, 19th?¨C 22nd of October.?

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Habermeyer, T., Blessing, J. N., Bilandzic, H., & Baur, A.-M. (Paris, 2022).?Egoistic, Altruistic or Biospheric? ¨C Value-Based Framing to Address Recipients in Science Communication regarding Plastic Pollution.?Presentation at the?Pre-Conference ¡®The Science of Science Communication: Mapping the Field¡¯?of the?annual conference of the?International Communication Association (ICA). Paris, France, 25th?of?May.

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Habermeyer, T. (Bremen, 2022).?Virtual presentation in the context of the?Fermentation Workshop?"Nachhaltigkeit und Klima(wandel) in der Kommunikations- und ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ienwissenschaft".?Annual conference of the Deutsche?Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK). Bremen, Deutschland, 22nd?¨C 24th?of February.

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Habermeyer, T., Blessing, J. N., Bilandzic, H., & Reinichs, J. (Ilmenau, 2022).?Wertrelevantes Framing und Gain-Loss Framing der Konsequenzen umweltrelevanter Verhaltensweisen in journalistischer Berichterstattung.?Virtual presentation at the annual conference of the division Science Communication of the?Deutsche?Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK). Ilmenau, Germany, 10th?¨C 11th?of?February.

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Habermeyer, T., Blessing, J. N., Bilandzic, H., & Baur, A.-M. (D¨¹sseldorf, 2022).?Die Wirkung von egoistischem, altruistischem und biosph?rischem Framing der Konsequenzen der Plastikverschmutzung in der Umweltkommunikation. Presentation at the annual conference of the division Research on ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects of the?Deutsche?Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK). D¨¹sseldorf, Germany, 26th?¨C 28th?of?January, conference postponed due to Covid-restrictions to 7th?¨C 9th of June.

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2021

Blessing, J. N., Habermeyer, T., Bilandzic, H., & Heilmaier, K.?(Louvain-La-Neuve, 2021).?Severity in Fear Appeals and Local Framing as Communication Strategies for a Transition Towards an Environmentally Friendly World. Presentation at?the Groupe d¡¯Etude et de Recherche. Communication, Environnement, Sciences et Soci¨¦t¨¦ (GER-CESS-2021): ¡®Transitions in tension. Controversies and tensions around ecological transitions¡¯. Louvain-La-Neuve, Belgium, 16th?¨C 17th?of December.

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Habermeyer, T., Blessing, J. N., & Schubert, L. (Metz, 2021).?Climate Consequences in Narrated Scenarios or Number Projections? ¨C Analyzing the Effects of Portraying Science Communication on Instagram. Presentation at Science & You 2021: ¡®Create The Future¡¯.?Metz, France, 16th?¨C 19th?of November.

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Habermeyer, T., & Sandmann, M. (Sundsvall, 2021).?Fear and Guilt ¨C The Role of Emotions in Advocacy Campaigns for Sustainable Clothing Consumption (UN Sustainable Development Goal 12).?Virtual Presentation at the annual conference of the?International Sustainable Development Research Society (ISDRS): ¡®Accelerating the Progress Towards the 2030 United Nations Sustainable Development Goals in Times of Crisis¡¯.?Sundsvall, Sweden, 12th?¨C?15th?of?July.

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Habermeyer, T., Blessing, J. N., & Schubert, L. (Sundsvall, 2021).?Local or Global Climate Consequences - The Role of Communication on Sustainable Consumption Regarding Environmentally-Relevant Nutrition.?Virtual Presentation at?the?annual conference of the?International Sustainable Development Research Society (ISDRS): ¡®Accelerating the Progress Towards the 2030 United Nations Sustainable Development Goals in Times of Crisis¡¯.?Sundsvall, Sweden, 12th?¨C 15th?of?July.

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Blessing, J. N., Habermeyer, T., & Kullnig, C. (Nairobi, 2021).?Mobilizing for a Healthy Lifestyle on Instagram - The Effects of Fear and Efficacy in Influencer Health Communication. Virtual Presentation at the annual?conference of the International Association for ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia and Communication Research?(IAMCR).?Nairobi, Kenia, 11th?¨C 15th?of?July.

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Habermeyer, T., & Sandmann, M. (Hobart, 2021).?Re-MEDIAting Clothing Consumption ¨C Comparing the Role of Fear and Guilt in their Effectiveness to Contribute to Sustainable Consumption Choices. Virtual Presentation at the?annual conference International Environmental Communication Association (IECA): Conference on Communication and Environment (COCE). Hobart, Tasmania, Australia, 21st?¨C 24th of June.

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Habermeyer, T., Blessing, J. N., & Schubert, L. (Denver, 2021). Future Scenarios or Facts??¨C Analyzing Effective Communication Strategies for Sustainable Nutrition on Instagram. Virtual Presentation?at the?annual conference of the?International Communication Association (ICA). Denver, Colorado, USA, 27th?¨C 31st of May.

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Habermeyer, T., Blessing, J. N., & Hellmeier, R. (Denver, 2021).?Fear Appeals and Anthropomorphism? ¨C? The Effects of Visual and Textual Activist Communication Strategies for Sustainability and Justice in Food Systems.?Virtual?Presentation at the?Pre-Conference ¡®Visions of Change: Communication for Social and Environmental Justice¡¯?of the?annual conference of the?International Communication Association (ICA).?Denver, Colorado, USA, 27th?of?May.

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Habermeyer, T., & Sandmann, M. (Leeds, 2021).?Emotions as Frames to Mobilize Recipients in a Crisis??¨C Analyzing Communication Strategies Dealing with Clothing Mass-Production??. Virtual Presentation at the?¡®CRISIS2021¡¯ Conference of the division?Risk & Crisis Communication of the European Communication Research and Education Association (ECREA). Leeds, United Kingdom, 9th?of?April.

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Habermeyer, T., Blessing, J. N., & Hellmeier, R. (Leeds, 2021).?Combating the Meat Consumption Crisis?¨C Effects of Activists¡¯ Communication Strategies for a More Sustainable Nutrition.?Virtual Presentation at the?¡®CRISIS2021¡¯ Conference of the division?Risk & Crisis Communication?of the European Communication Research and Education Association (ECREA). Leeds, United Kingdom, 9th?of?April.??

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Kalch, A., & Habermeyer, T. (Munich, 2021). #Plastikverschmutzung ¨C Nachhaltigkeitskommunikation auf Instagram als eine Frage von Verantwortung, Normen und wirksamen Handlungsvorbildern? Virtual?Presentation at the annual conference of the division Research on ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects of the?Deutsche?Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK). Munich, Germany, 27th?¨C 29th?of January.

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2020

Habermeyer, T., Blessing, J. N., & Dippl, L. (Aix-en-Provence, 2020).?Strategic Gain-Loss Framing for Plastic Reduction ¨C Emotions induced by a Spokesperson as a Representative of an Institution.?Virtual Presentation at the?Groupe d¡¯Etude et de Recherche. Communication, Environnement, Sciences et Soci¨¦t¨¦ (GER-CESS-2020): ¡®How to Talk About the Environment? Heroes/Heralds and Environmental Communication¡¯. Aix-en-Provence, France, 9th?¨C 11th?of December.

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Habermeyer, T., & Hellmeier, R. (Omaha, 2020). Human-Like Animals? The Effects of the Animal Rights Organizations¡¯ Approach to Communicate for Reducing Animal-Based Nutrition. Virtual Presentation?at the ¡®Communicating for Food Sustainability¡¯ Conference of the?International Environmental Communication Association (IECA), appertaining to the?International Communication Association (ICA). Omaha, Nebraska, USA, 12th?¨C?13th?of November??.

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Blessing, J. N., & Habermeyer, T., & Kullnig, C. (Braga, 2020). #Instahealth ¨C?Varying the Degree of Fear and Efficacy in Instagram Posts. Virtual Presentation at the?European Conference on Health Communication (ECHC) of the European Communication Research and Education Association (ECREA).?Braga, Portugal, 2nd of October.

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Blessing, J. N., & Habermeyer, T., & Claus, V. (Gold Coast, 2020).?Being Fit or Looking Fit ¨C Visual Representation of Extreme Body Images on Instagram and its Negative Influence on Health and Identity.?Virtual Presentation at the Pre-Conference?¡®Visual Representation and Marginality: Opening New Conversations¡¯ of the?yearly conference of the International Communication Association (ICA).?Gold Coast,?Australia, 21st of May.

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Habermeyer, T., Schneider, S., Rey, G. D., & Bilandzic, H. (Gold Coast, 2020). Instructional Communication in a Quiz Environment.?The Effect of Conversational Style on Learning, Retrieval, and Motivation. Virtual?Presentation at the?annual conference of the?International Communication Association (ICA). Gold Coast,?Australia, 20th?¨C 27th?of?May.?

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Teaching

Summer Semester 2023:

  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects: "Wir sch¨¹tzen Insekten" - Die Kommunikation von Regierungsinstitutionen f¨¹r effektive Umweltkampagnen?(6 ECTS)

Winter Semester 2022/2023:

  • Foundational Seminar: Einf¨¹hrung in das ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿iensystem + Vertiefung internationales ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿iensystem (8 ECTS)

Summer Semester 2022:

  • Methods Seminar Quantitative Experiment: ?berzeugen WWF, Greenpeace und PETA ¨¹ber Emotionen? ¨C Entwicklung eines Online-Experiments im Kontext der Kommunikationsstrategien von Umwelt- und Naturschutzorganisationen (12 ECTS)

Winter Semester 2021/2022:

  • Foundational Seminar: Einf¨¹hrung in das ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿iensystem + Vertiefung internationales ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿iensystem (8 ECTS)
  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects:?Pers?nlich angesprochen f¨¹r nachhaltige Verhaltensweisen ¨C Wie setzen Umweltkampagnen an umweltbewusstem Verhalten an? (6 ECTS)

Summer Semester 2021:

  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects:?"Filme for Future" ¨C?Nachhaltigkeit in Filmen und ihre Wirkung auf Rezipierende (6 ECTS)
  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects: Klimawandel-Leugner*innen im Fokus ¨C Kommunikation bei potenziell defensiven Reaktionen (6 ECTS)

Winter Semester 2020/2021:

  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects: Wie sag ich¡¯s f¨¹r welche Zielgruppe? Zielgruppen-Kommunikation im Phasenmodell der Entscheidungsbildung (6 ECTS)
  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reality:?Lernen in digitalen Games und Apps ¨C?Die Rolle von Lernprozessen in der ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ienrealit?t (6 ECTS)

Summer Semester 2020:

  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects: Plakate und Werbeanzeigen von Umweltorganisationen?¨C Aufsetzen einer Klimakampagne?(6 ECTS)??????
  • Methods Seminar Data Analysis: Einf¨¹hrung in die kommunikationswissenschaftliche Datenauswertung (SPSS) (4?ECTS)
  • Methods Seminar Data Analysis: Einf¨¹hrung in die kommunikationswissenschaftliche Datenauswertung (SPSS) (4?ECTS)

Winter Semester 2019/2020:

  • Methods Seminar Quantitative Experiment: Der Beitrag von Klimakampagnen zu einem umweltbewussteren Handeln bei Rezipient_innen (Quantitatives Experiment) (12 ECTS)
  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects: Strategische Kommunikation: Theorien und Modelle der Persuasionskommunikation (6 ECTS)

Summer Semester 2019:

  • Thematic Seminar ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Reception and Effects: Umweltkommunikation mit Sch¨¹ler*innen: Entwicklung eines Lernquiz Umwelt (6 ECTS)
  • Methods Seminar Data Analysis: Einf¨¹hrung in die kommunikationswissenschaftliche Datenauswertung (SPSS) (4?ECTS)

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Scientific activities and roles

Memberships

  • Deutsche Gesellschaft f¨¹r Publizistik und Kommunikationswissenschaft (DGPuK)
  • International Communication Association (ICA)
  • International Environmental Communication Association (IECA)
  • International Association for ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia and Communication Research (IAMCR)
  • European Communication Research and Education Association (ECREA)
  • European Association for Research on Learning and Instruction (EARLI)
  • Deutsche Gesellschaft f¨¹r Psychologie (DGPs)

Curriculum Vitae

Since 2019

Research Assistant at the Department of ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia, Knowledge and Communication at ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ of Augsburg

2019???????????

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Master of Science in ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia Psychology and Instructional Psychology at the Technical ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ of Chemnitz

- Summer Semester 2018: Full Scholarship of the?Ranke-Heinemann Stiftung for Extraordinary?Achievements for a?Semester Abroad at Swinburne ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ of Technology, Melbourne, Australia

- Summer Semester 2017: Semester Abroad at the?Universidad de La Laguna, San Crist¨®bal de La Laguna, Spain

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2015

Bachelor of Arts in ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ia and Communication at ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ of Augsburg

- Winter Semester 2014/15: Semester Abroad at the?ÍþÄá˹¶Ä²©ÓÎÏ·_ÍþÄá˹¶Ä²©app-¡¾¹ÙÍø¡¿ of Tartu, Tartu, Estonia

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